Promotions
Advertise with Weynear
Promote a post, a marketplace listing, or a community. The system is built around boosts, not generic display ads: the server picks eligible placements, ranks them with eCPM, and inserts them into the feed.
Post
Boost a post
Give a high-signal post more reach in the main feed or local feed.
Marketplace
Boost a listing
Surface an offer or product where local intent is strongest.
Community
Boost a community
Grow a community by surfacing it to relevant users.
How it works
The boost engine inserts promotion into the feed
The engine runs in the hot path, ranks campaigns by effective value, and places only server-approved content. The client renders what the server returns; it does not choose the slot.
How advertising works here
What you can boost
Promotions lift content into the main and local feeds. The same system can promote a high-signal post, a listing that needs reach, or a community that should be discovered by the right audience.
How the ranking works
Campaigns are ranked by effective cost per mille, not raw bid alone. The engine multiplies cost-per-click by predicted click-through rate, so quality and relevance matter.
eCPM = CPC × predicted CTR × 1000
High bid without engagement does not win the slot.
Safety rails
Promotions are not allowed to over-deliver or bypass review
Budget is decremented before delivery, moderation can approve or reject but cannot rewrite pricing, and the system avoids the usual ad-network problems by keeping the primitive narrow.
What this is not
No banner network
The app does not bolt on a third-party display network.
No pre-roll or generic display ads
The primitive is promotion, not classic ad inventory.
Lifecycle
From budget funding to active delivery
The flow is intentionally simple so advertisers can understand exactly what they are paying for and what happens at each step.
Campaign lifecycle
1. Choose a target
Pick what should be promoted.
2. Fund the budget
Budget is locked before delivery starts.
3. Review and activate
Moderation can approve or reject.
4. Monitor and pause
Track performance in my promotions.
Useful details
Quality floor
Raw bid alone does not win. Predicted CTR matters, so the system prefers content that is both relevant and likely to be clicked.
Budget model
Campaigns are funded up front. The wallet side handles escrow, while the delivery side spends against the remaining budget.